Event Press Release

FOR IMMEDIATE RELEASE

OCTOBER 19, 2009

Pink in THE PARK 2009

CHARLOTTE, NC ---  Real men wear PINK.  At least that’s what the Varsity Boys Soccer Team at Myers Park High School recently decided.

On Tuesday night, when the defending state champion Mustangs take on their in-town rival, Providence High School, they’ll be prepared for one of the biggest games of the year.  The Mustangs are defending their title, as well as their honor.

Because, these young men will be outfitted in pink jerseys.

In recognition of Breast Cancer Awareness Month, the Myers Park Athletic Department is participating in a variety of activities and promotions to support the cause.  CMC Blumenthal Cancer Center, in conjunction with Sideline Marketing Group, is helping sponsor and promote the event with proceeds benefiting the American Cancer Society.

“This really is a perfect example for how the schools and business community can come together and rally for a cause,” said Trey Walters, Principal at Sideline Marketing Group.  “We are grateful that CMC Blumenthal has sponsored our event and supports Myers Park in their efforts to raise Breast Cancer awareness and funds.”

CMC Blumenthal Cancer Center is not only providing the pink jerseys to each member of the soccer team, but they are also distributing pink ribbon magnets to all in attendance and setting up a table to answer questions and schedule screenings.

“Blumenthal Cancer Center at CMC is very pleased to support the soccer game at Myers Park High School in an effort to raise community awareness for breast cancer,” said Dr. Jeffrey S. Kneisl, Medical Director, Blumenthal Cancer Center

Plus, donations collected Tuesday night will benefit the American Cancer Society.  “This community has always stepped outside of its comfort boundary to help others,” according to Myers Park Athletic Director Greg Clewis.  “This show of support for Breast Cancer Awareness month is no different. The Myers Park Soccer Team, Athletic Dept and community welcome this opportunity to help spread the word.”

So, the next time you see a high school senior with both his game face and a pink jersey on, pat him on the back.  And, come out Tuesday night to support the Mustangs, the Panthers, and Breast Cancer Awareness Month.

# # #

About Sideline Marketing Group

Sideline Marketing Group is Charlotte based sports marketing agency focused on helping high schools realize their sports marketing potential by creating sponsorship opportunities and building a promotional platform for sponsors.  Visit us at www.sidelinemarketinggroup.com for more information.